by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla‘s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO...
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer...
by Bruce Turkel | May 3, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. What’s the Difference Between a Bad Client and a Sharp Stick? To know the difference between a good and bad client, it’s important to know who your clients are. But it’s even more important to know who your clients...
by Bruce Turkel | Nov 18, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller. ” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying...
by Bruce Turkel | Jun 30, 2020 | Branding, Leadership, Marketing & Advertising
Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman. Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions...
