by Bruce Turkel | Jul 27, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the...
by Bruce Turkel | Jun 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did you see what China just did? Amidst cries of outrage and scads of adverse attention, they managed to shift the negative news they’ve been receiving away from their cultural and politically significant aggression and toward fuzzy pandas. After all, everyone...
