by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer with...
by Bruce Turkel | Jan 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Back in the days of disco, people would dress to impress before they went out for a night of drinking and dancing. Women feathered their hair, slathered on their teal eye makeup, and slipped into their glitteriest cocktail dresses or...
by Bruce Turkel | Jan 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. About two thirds of the way through facilitating a brand ideation session for a client in Tampa, I asked the people around the table what they thought we should call their new service? The woman on my left almost leapt out of her seat....
by Bruce Turkel | Nov 24, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Do you remember the first time you rode a bicycle all by yourself? I remember when I did. I hoped up on the shiny blue two-wheeler I got for my birthday and my dad grabbed the saddle and ran alongside me while I furiously pumped my legs...
by Bruce Turkel | Apr 27, 2021 | All About Them, Branding, Building Brand Value, Marketing & Advertising, Sales
As Individual As You Are… Click HERE if you’d rather watch the video. Porsche has been building their iconic 911 sportscar since 1964. That’s more years than any other car in current production. In 2017 Porsche built their one millionth 911. Today that one model...
