by Bruce Turkel | Feb 14, 2007 | Branding, Bruce Turkel, Marketing & Advertising
3. Make It Simple. How many times have you seen an ad and walked away thinking, “What on earth were they talking about? ” If the message isn’t to the point, consumers simply won’t take the time to figure it out. They have much better ways to spend their time.Of...
by Bruce Turkel | Feb 8, 2007 | Branding, Marketing & Advertising
1. All About Them. Your consumer is your first priority. What do you know about them? What don’t you know? What motivates them? What keeps them up at night? The answers to these questions all come from understanding your consumer—their motivations, their lifestyle,...
by Bruce Turkel | Feb 5, 2007 | Uncategorized
When I’m not traveling around speaking on building great brands, I run an advertising agency that is charged with creating and selling some of the best brand names in the world. We’ve worked for Discovery Channel, HBO, Sony, Miami and other wonderful companies that...
