by Bruce Turkel | May 15, 2018 | Branding, Building Brand Value
For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.” As the company explains in their code of conduct,...
by Bruce Turkel | May 8, 2018 | Branding
I was on a FOX Business interview when the anchor, Melissa Francis, ran a little role-playing exercise with me: “It’s three o’clock in the morning and your phone rings. It’s the Republican Party and they want to know what they can do to change their brand for...
by Bruce Turkel | May 2, 2018 | All About Them
I recently stopped at Enriqueta’s for breakfast. Enriqueta’s is a little Cuban coffee shop on 29th Street, smack dab in the center of Miami’s exploding Midtown/Wynwood/Design District area.As the Miami New Times wrote, “Between 6:15 and 11:00 a.m., a cross...
