The ‘Hacks vs. Flacks’ War

VIA: The New York Times By ANDREW ADAM NEWMAN Published: November 5, 2007 Journalists often call publicists “flacks” and publicists call journalists “hacks,” though rarely in earshot of one another. But the gloves came off last week after Chris Anderson, the executive...

Have you been ‘scaped yet?

Everyscape just launched. It’s still limited in terms of how many cities they’ve “Scaped” but what a cool way for people to preview a city they may may want to travel to, no? (And since anyone can contribute, maybe a motivated city/client could...

How Are Hotels Going To Get Bookings?

VIA 4 Hoteliers Experts are projecting that 60% of all business will be booked online next year – how are you going to get your fair share? 4 Hoteliers research says there are four tools potential guests use to find their hotels: Brand Loyalists They only stay...

Does anyone remember a Saint Lou?

ST. LOUIS (AP) – St. Louis wants to make a memorable impression, so a new brand image was unveiled for the city on Tuesday, like many a consumer product before it. It’s a bit of a play on the city’s name, with the wording, ‘St. Lou is all...
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