by Bruce Turkel | Jan 16, 2008 | Branding
by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
by Bruce Turkel | Nov 19, 2007 | Branding
Here are some gutsy ads McCann Erikson used to promote their services. I wonder if they could have sold this great campaign to their clients??!!
by Bruce Turkel | Nov 14, 2007 | Branding
VIA 4 Hoteliers Experts are projecting that 60% of all business will be booked online next year – how are you going to get your fair share? 4 Hoteliers research says there are four tools potential guests use to find their hotels: Brand Loyalists They only stay...
by Bruce Turkel | Oct 26, 2007 | Branding
Here at Turkel, we love when creative advertising utilizes every day items to create unique messages (see paint cans and newspaper). It seems that SAS in London has found a way to fuse that idea into a method that actually promotes a public service. Click on the image...
