by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
by Bruce Turkel | Aug 21, 2007 | Branding
From AdFreak.com: Virginia is for lovers, not criminals. That’s why their state tourism agency is pulling ads where the models inadvertently flash a gang sign. Apparently, the heart shape they make with their hands is nearly identical to the gesture of the Gangster...
by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
by Bruce Turkel | Aug 3, 2007 | Branding
VIA NY Daily NewsThe U.S. military should improve its public image in Iraq and Afghanistan by using consumer-marketing strategies and focusing on the needs of civilians, according to a study for the Pentagon by the Rand Corp.The Bush administration is seeking ways to...
by Bruce Turkel | Aug 3, 2007 | Branding
