More on Costa Cruise Lines’ Second Life Debut

by | May 23, 2007 | Branding

Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...

The Future of Virtual Cruising

by | May 22, 2007 | Branding

Costa Cruise Line held the inauguration of their newest ship, The Serena, over the weekend. What’s cool is that they did a simultaneous virtual inauguration on Second Life. And from what we saw, tons of people (Avatars) showed up. The DJ party in the disco was...

Google: How The Best Stays The Best

by | May 17, 2007 | Branding

When number two and three are Microsoft and Yahoo and they are looking to partner, you know how tough the big dog is. And notice how Google stays on top with planned and on-going change, improving their product, expanding revenue sources, and making their brand more...

Putting Your Money Where Your Mouth Is

by | May 14, 2007 | Branding

Here’s an opportunity to really prove if your ads work. A new vending machine in Japan dispenses free drinks after showing paid advertising. The new auto-vendor has a central LCD screen that is either 19 or 10.4 inches across and which displays ads that are...
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