by Bruce Turkel | May 7, 2007 | Branding
Recent weather disasters in Kansas, New Orleans, Mississippi, Europe and so on should remind every destination, DMA, hotel group and others about the critical importance of a crises recovery plan. Tux Turkel (no relation as far as I know) wrote a very good article on...
by Bruce Turkel | May 6, 2007 | Branding
Darden, which operates about 1,400 Red Lobster, Olive Garden, Bahama Breeze, Smokey Bones and Seasons 52 restaurants, posted $5.7 billion in sales for fiscal 2006. Sales per restaurant at Smokey Bones lagged behind its counterparts. Olive Garden: Total Sales: $2.62...
by Bruce Turkel | May 6, 2007 | Branding
VIA Bob Wright. If you or I owned a Smokey Bones Bar-B-Q Restaurant, we might be thrilled with the money it makes. But the concept does meet Darden’s internal hurdle rate for returns for a national chain. Darden’s fought the limitation of their bar-b-q/sports...
by Bruce Turkel | May 5, 2007 | Branding
VIA CNN Artist Christian Nold outfits volunteers with global positioning system devices and the sensors used in lie detector tests. Then, he sends his subjects out to wander their neighborhoods. When they return, Nold asks them to recount what they saw and felt when...
by Bruce Turkel | May 2, 2007 | Branding
We spend our lives marketing the travel industry and destinations and yet it was my client, Bill Talbert, the president of the Greater Miami Convention and Visitors Bureau who showed me this genius bit of architecture that was hidden in plain view. Why EVERY hotel...
by Bruce Turkel | May 2, 2007 | Branding
Because I fly so much, I’ve mostly gotten over my fear of flying. But I also sit next to lots of people who are still concerned. This article VIA Daily Candy is for them: You’d love to visit Bucharest. And Beijing. Oh — and Bahia. Too bad...
