by Bruce Turkel | Apr 25, 2018 | Branding, Marketing & Advertising
Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written...
by Bruce Turkel | Apr 19, 2018 | Branding, Building Brand Value
By Fried On Business Jim Fried of Fried On Business talks to Bruce Turkel, CEO and ECD for TURKEL Brands in Miami, FL. Turkel uses a unique combination of creativity and business acumen to help companies build their businesses by making their brands more valuable....
by Bruce Turkel | Apr 17, 2018 | Branding
The adage is as ancient as it is accurate: The wizened Indian Fakir lies down on a bed of razor-sharp nails and rests comfortably as a baby in her mother’s arms. But walk barefoot on the beach and step on an old pop-top? You cut your foot open and require...
by Bruce Turkel | Mar 28, 2018 | Branding, Bruce Turkel, Marketing & Advertising
Every bit of up-to-date business advice I read talks about how important it is to properly manage your contact list. Whether the author calls a prospect list “a community,” “a tribe,” “a database,” “a sales roster” or a “contact list,” the suggestions are usually the...
by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual...
by Bruce Turkel | Mar 6, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Algorithms vs. Elbow Grease.If you pay attention to the news these days, you’ll start seeing more and more things happening which can be defined as the battle between algorithms and elbow grease. In many ways, I believe this conflict is becoming the defining...
