by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
by Bruce Turkel | Jul 11, 2018 | Bruce Turkel, Keynote speaking
I usually write posts about things I see happening and the resulting brand implications. But today’s post is different – it’s all about simple, no-brainer ideas that I didn’t have enough brains to think of myself.Blog Post Dating Blog posts live on the Internet...
by Bruce Turkel | Jul 10, 2018 | All About Them, Bruce Turkel, Keynote speaking, Marketing & Advertising
This morning I read one of my favorite blogs, Who Will Lead, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he had been on. Examining his feelings, John wrote, “…it has been a difficult journey to this...
by Bruce Turkel | Jul 10, 2018 | Bruce Turkel
First, let me share a guilty admission. Your network has been very very good to me. The 400 plus appearances I’ve made on Fox News and Fox Business have helped me generate lots of keynote speaking opportunities and helped me sell a bunch of books. My TV appearances...
by Bruce Turkel | Apr 3, 2018 | Bruce Turkel, Marketing & Advertising
It’ll be on Instagram, Facebook, and Twitter.Listen. Did you hear it? The opening shot of the revolution was just fired. And most of us pretended the sound was business as usual. A few years ago, way way back in 2008, Dave Carroll had his guitar broken by United...
by Bruce Turkel | Mar 28, 2018 | Branding, Bruce Turkel, Marketing & Advertising
Every bit of up-to-date business advice I read talks about how important it is to properly manage your contact list. Whether the author calls a prospect list “a community,” “a tribe,” “a database,” “a sales roster” or a “contact list,” the suggestions are usually the...
