by marketing.bruceturkel | Dec 4, 2019 | Branding, Building Brand Value
The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers. I started our presentation by showing the different bars we visited around the country. Then I...
by marketing.bruceturkel | Nov 27, 2019 | Branding, Building Brand Value
Do It Differently My Miami running group meets bright and early at 5:45 AM to get our sweaty miles in. Often when we invite new runners to join us, or when I’m telling people about our regular runs, they want to know why we meet so early. One of the reasons is so...
by marketing.bruceturkel | Nov 20, 2019 | Branding, Building Brand Value
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000 there. All for sacrificing their honesty, integrity, reputation, career, etc. Granted, they...
by marketing.bruceturkel | Nov 13, 2019 | Branding, Building Brand Value
Bobby Ingram died last month. Bobby was a stage engineer, high school theater teacher, union stagehand, merchant marine, dolphin captivity activist, navy veteran, father, husband, recording artist, songwriter, raconteur, folk-rock troubadour, and so much more. He was...
by marketing.bruceturkel | Nov 6, 2019 | Branding, Building Brand Value
Buying and Selling. Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard was perfectly trimmed and his accessories — tie, cufflinks, watch, shoes — were always just...
by marketing.bruceturkel | Oct 16, 2019 | Branding, Building Brand Value
I was speaking at a conference in Denver and met a very successful entrepreneur who told me he wanted to be a keynote speaker. I offered to show him the ropes and let him know what it would take. “When are you going to be out west again?” he asked. (I live in Miami....
