What Really Happens if You Build a Better Mousetrap?

by Bruce Turkel | Jul 8, 2020 | All About Them, Branding, Marketing & Advertising

We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of dead mice. The...

Don’t Bore Us. Get to the Chorus.

by Bruce Turkel | Jun 30, 2020 | Branding, Leadership, Marketing & Advertising

Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman.  Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions...

Today’s Marketing Minute — What do dolls in trees have to do with your brand?

by Bruce Turkel | Jun 22, 2020 | All About Them, Marketing & Advertising

Today’s Marketing Minute – Why is Your Business Like a Spiky Ciba Tree?

by Bruce Turkel | Jun 15, 2020 | All About Them, Branding, Marketing & Advertising

Saying “Thank You” During the Coronavirus

by Bruce Turkel | Apr 7, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising

Business Strategies to Survive Coronavirus.

by Bruce Turkel | Mar 16, 2020 | Branding, Keynote speaking, Leadership, Marketing & Advertising

It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The...