It Was the Best of Times | Bruce Turkel

Do It Differently 

My Miami running group meets bright and early at 5:45 AM to get our sweaty miles in. 

Often when we invite new runners to join us, or when I’m telling people about our regular runs, they want to know why we meet so early. One of the reasons is so the young parents in our group can make it home in time to get their kids ready for school. A second reason is that if we start before 6:00 AM we can usually finish around 7:00 and get back in our cars before traffic gets too congested. And the third is that if we wait until the sun rises, it gets too damn hot to bang out five or seven miles without passing out.

Because these early morning runs are a four time a week ritual, and because I’ve been doing it now for at least 15 years, getting up early and running has become an ingrained habit. That’s why I find it so odd to be another city somewhere in the world and see people running at noon or later in the afternoon. “THAT’S not when you’re supposed to run,” I think. “You’re supposed to run early in the morning.”

You already know that this makes no sense. If you don’t have to get your kids to school, if you’re not worried about traffic or if it doesn’t get Africa-hot once the sun comes up wherever you live, there’s absolutely no reason to drag yourself out of bed at 0’dark thirty in the morning just to pile on the miles. It only makes sense to us because we’ve been doing it for so damn long.

That got me to thinking about what other misconceptions I have developed. What do I do simply because I’ve been doing it that one way for so long that it’s become ingrained as the only way to do something?

For example, I only drive cars with manual transmissions. I think that automatic transmissions take the pleasure and control away from the fun of driving. But do they really?

I refuse to wear a tuxedo if the invitation says “black-tie optional.” I do have a tux hanging in my closet, and it’s actually a pretty easy wardrobe choice. But I figure if everyone’s not wearing a tux I’ll look like a waiter. But will I really?

I don’t allow guest posts on this blog — I write everything myself (even though sometimes I don’t have anything to say or I don’t really have the time to commit to creating the post). I figure that if I let others write on my blog, I’ll lose some level of the intimate relationship I’ve developed with my readers. But will I really?

Of course, a blog written by someone who also wrote a book titled All About Them, shouldn’t really be about me. And it’s not. This blog is actually about you, your business, and your branding.

Ask yourself:

What things do you do only because you’ve always done them that way? What opinions, perspectives, or viewpoints do you have just because you’ve held them for a long time without reconsidering? What habits, practices, or rules constrain your future simply because they helped you create your past?

Maybe it’s time to reconsider what you’re doing and the way you do it. Maybe it’s time to start looking at new solutions and new viewpoints.

160 years ago, Charles Dickens wrote opposing opinions and contrasting viewpoints in his masterpiece, A Tale of Two Cities:

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”

Thanks to Dickens, I’m going running at 4 PM one day. What are you going to do differently?


  1. Craig Fabel
    December 3, 2019

    Great read to start the week. Thank you

  2. December 2, 2019

    Thanks, Bruce. Reminds me of the another mind-bending challenge from a wise presenter before the internet and pop-up stores turned retail shopping on its head. If you are stuck thinking about a solution from the perspective of the way the situation was presented, flip it backwards. “Gee, what if we took our store to where the customers are (online at home or on their phone, at an event, etc.)? Seems so simple in hindsight.

  3. Martha Cecilia Riveros
    December 2, 2019

    Love this message. Tks a lot!

  4. November 30, 2019

    I am going wear white pants all year long!

  5. Greg Barnes
    November 29, 2019

    Love this message……..and I REALLY did laugh out loud!

  6. Charlie Rathburn
    November 28, 2019

    Thought provoking, Bruce! Happy Thanksgiving

  7. David Fine
    November 28, 2019

    Keep running Bruce and thanks for sharing this wonderful insight about contrarian behavior and different perspective. On this day of Thanksgiving it’s appreciated more than ever that we live in a place where an individual can rightfully express oneself without fear. Over the last few years we have seen a devaluation of this expression, to our collective detriment . I never post prior to 6am!

  8. November 28, 2019

    Love that. I am about to go do my run at 5am. My entire life and program that I teach my tribe is about the power of seeing things differently. A long time ago, a wise man taught me, “ When you change the way you look at things, the things you look at change.” As a reminder,
    I give members of my tribe a pair of dark glasses to remind them that when you see things through a different pair of glasses, your future can be so bright that you need to wear shades.

    Happy Thanksgiving. Would love to meet up and share some coffee, thoughts, and whatever else flows.

  9. November 27, 2019

    I love this Bruce! Thank you for taking the time to share your thoughts with us.


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