Bruce Turkel's Blog

The Power of Stories.

The Power of Stories.

All of a sudden, some occurrences or objects go from being things we thought we had maybe heard of to things we just had to know more about. Why? Noah Yuval Harari wrote: “Fiction has enabled us not just to imagine things, but to do so collectively.” When you're trying to get attention, build affinity, and generate action for your business, your , or yourself, you need fewer facts and more feelings.

I Love the End of the Year

I Love the End of the Year

The new year is a symbolic marker that caps the accomplishments of the past year and opens up all the opportunities of the new one. And the finality of the year ending is the exact right time to finally get everything done.
The end-of-year holidays also make it easier to focus on looking inward and doing me-centered things. That means I have the time to finally get to all the things that I've been pushing aside for the past year…

The Real REAL Reason Everyone is Quitting Their Jobs (Updated).

The Real REAL Reason Everyone is Quitting Their Jobs (Updated).

Maybe you're at turning point. You want to stick with what you know, what you love, but you want to do it differently too. Trouble is, there are so many things you could do and so many different ways to do them that it's hard to decide which is the correct course. Because if you're down every different rabbit hole you come to, pretty soon you have no idea where you're going or what you're doing. You can't pursue everything, you have to pick a lane.
But which one? How do you know what's the right course to take?
It's actually quite simple – all you have to do is focus…

Your Next 20 Years

Your Next 20 Years

Maybe you're at turning point. You want to stick with what you know, what you love, but you want to do it differently too. Trouble is, there are so many things you could do and so many different ways to do them that it's hard to decide which is the correct course. Because if you're running down every different rabbit hole you come to, pretty soon you have no idea where you're going or what you're doing. You can't pursue everything, you have to pick a lane.
But which one? How do you know what's the right course to take?
It's actually quite simple – all you have to do is focus…

Why is Building Your Business Like Falling Off Your Bike?

Why is Building Your Business Like Falling Off Your Bike?

That instant where everything changes is what Malcolm Gladwell calls “” — that momentary catalytic mechanism that introduces you to a whole new world of and possibility. The secret to building a powerful brand can be summed up in three words: All About Them. Simply put, make resonate with who your potential customer is and what they care about. Even better, make your brand help them feel good about themselves and they'll be all ears when you share your wonderful RTBs.

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