by Bruce Turkel | Oct 10, 2018 | Branding, Bruce Turkel
Walking through a park the other day I noticed a man strolling in front of me wearing a North Face jacket. I knew it was North Face because the company positions their logos on the backs of their jackets, directly over the wearer’s right shoulder blade. How strange....
by Bruce Turkel | Aug 29, 2018 | Branding, Bruce Turkel, Building Brand Value
I love old Porsches. I’m partial to air-cooled 911s but I find vintage 356s fascinating too. There are plenty of other cool old cars that always make me look twice, but nothing says “damn” better than a classic Porsche. I love music. Blues, rock, salsa, and classical...
by Bruce Turkel | Aug 15, 2018 | Bruce Turkel
Last week there was an article in The New York Times by contributing opinion writer Margaret Renkl titled, “The Gift of Menopause.” Granted, no matter how sensitive I try to be to the daily experiences of my wife and other women in my life, I cannot truly understand...
by Bruce Turkel | Apr 17, 2018 | Branding
The adage is as ancient as it is accurate: The wizened Indian Fakir lies down on a bed of razor-sharp nails and rests comfortably as a baby in her mother’s arms. But walk barefoot on the beach and step on an old pop-top? You cut your foot open and require stitches....
by Bruce Turkel | Feb 20, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’ve had some wonderful speaking opportunities in wonderful places. In the past few weeks I’ve been to Chicago, Naples, San Diego, Mexico, San Francisco, Maui, and New Orleans. And this week I’m lucky enough to speak in my own hometown – Miami. All that travel meant a...
