by Bruce Turkel | Feb 4, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: A Branding Success Strategy That Works— Waving Orange Sticks. A Branding Success Strategy That Works: When I first started in advertising, I had a mentor who liked to say, “If you don’t know why something works, it probably doesn’t.” I’d nod...
by Bruce Turkel | Jan 27, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Strategy vs Tactics: Why It’s the Key to Success. Learn How Clear Goals and Balanced Tactics Drive Business Results. Why Strategy vs Tactics Is the Key to Success Commenting on a recent blog post of mine, brand expert Andrew Wood wrote: “…in...
by Bruce Turkel | Jan 21, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Homework Kills Deals. How Service Providers Can Remove Client Friction A few weeks ago, I decided it was time to up my game in finding new speaking opportunities. As someone who spends a fair amount of time on stage helping businesses sharpen...
by Bruce Turkel | Jan 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. About two thirds of the way through facilitating a brand ideation session for a client in Tampa, I asked the people around the table what they thought we should call their new service? The woman on my left almost leapt out of her seat....
by Bruce Turkel | Jan 12, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership
You probably know Matt Groening as the wildly successful creator of The Simpsons. The show is the longest-running primetime series in US and has won 32 Emmy Awards, ten in the category of Outstanding Animated Program alone. What’s more, its record 636 episodes...
