by Bruce Turkel | Dec 29, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren’t. Disintermediation is eliminating markets, making certain skill sets...
by Bruce Turkel | May 28, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Last week Yum Brands’ (YUM) Taco Bell and Pizza Hut chains made a big announcement. They are going to remove “most” artificial ingredients from their food products “by July” (Pizza Hut) or “by 2017” (Taco Bell) “where possible.” According to AP, “Instead of ‘black...
by Bruce Turkel | Dec 16, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
In hindsight it wasn’t such a good idea. I had already tossed my blue box of fishing hooks and lures down into the boat next to my rods. Instead of climbing down the ladder after them, I had the bright idea to jump the three feet from the pier to the floating dock...
by Bruce Turkel | Oct 12, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...
by Bruce Turkel | Nov 17, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
It happened again! You blinked and the world changed. Don’t feel bad if you didn’t notice (it was hidden in plain sight). But whether you saw it or not, all of a sudden the planets realigned, the tectonic plates slipped, the paradigm shifted. While you were dealing...
