by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
by Bruce Turkel | Jul 9, 2007 | Uncategorized
Everyone knows what Marc-Hans Richer did with Oprah and The Apprentice, but did it work for Pontiac? And will it work for Harley-Davidson now that they’ve recruited him? “Would anything work to push GM/Pontiac sales up?” you might answer. After all,...
by Bruce Turkel | Jun 26, 2007 | Branding
Naming a baby can be similar to branding a product: Parents want their children to stand out without being too trendy. Who would have thought that consulting businesses have sprung up to help stressed-out parents name their little darlings? Read more.
by Bruce Turkel | Jun 1, 2007 | Uncategorized
Let the other luxury brands talk about German Precision or The Relentless Search for Perfection. Bentley says it all without saying a word.
by Bruce Turkel | May 24, 2007 | Branding
It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.A few weeks ago I wrote about...
