by Bruce Turkel | Jun 1, 2007 | Uncategorized
Let the other luxury brands talk about German Precision or The Relentless Search for Perfection. Bentley says it all without saying a word.
by Bruce Turkel | May 24, 2007 | Branding
It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.A few weeks ago I wrote about...
by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 23, 2007 | Branding
BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what...
