by Bruce Turkel | Feb 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch the video. Sailing vs. Sailing Last week I went sailing with my friend Charles. We cruised out of the marina at Matheson Hammock on Sunday morning and headed south through the Florida Keys. After mooring for the evening in Blackwater Sound, we...
by Bruce Turkel | Jan 3, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is it True That Practice Makes Perfect? There are people who make it a practice not to sit across from me at meetings. That’s because I spend my time in those meetings drawing caricatures of everyone else sitting around the table, usually...
by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies including AmEx,...
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer with...
