by Bruce Turkel | Aug 29, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling Books.Selling books has gone from “If you build it they will come,” to “If you write it, will they come?” It used to be that if you wrote a book people would read it. After all, there weren’t that many books out there to begin with and there...
by Bruce Turkel | Aug 23, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you get a Bestseller? How do you get to Carnegie Hall? Practice, man, practice. How do you get a bestseller? Sell a lot of books. I want to remind you that my newest book — All About Them — is available for preorder. If you order right now you will get great...
by Bruce Turkel | Aug 16, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bestseller. How-To Guide.I asked a good buddy who’s got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes. “Most of all,” he said dramatically, “write a better book.”...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the...
by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
