by Bruce Turkel | Feb 18, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Strategy versus Tactics: The Secret Behind Success in Branding and Messaging. Why Great Writing, Messaging, and Storytelling Matter More Than Performance Thanks to Strategy versus Tactics, Writing Is Everything. Did You Watch SNL’s 50th...
by Bruce Turkel | Feb 10, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: The Business of Getting More Business Getting More Business is the Key to Success Getting More Business is the Key to Success “To get more business, you need to get better at getting more business.” Why Getting More Business Matters It sounds...
by Bruce Turkel | Feb 4, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: A Branding Success Strategy That Works— Waving Orange Sticks. A Branding Success Strategy That Works: When I first started in advertising, I had a mentor who liked to say, “If you don’t know why something works, it probably doesn’t.” I’d nod...
by Bruce Turkel | Feb 2, 2021 | Is That All There Is?, Uncategorized
Dorie Clark is my idol. Dorie is who I want to be when I grow up. There. I said it. Now you know the truth. Want to see who I’ll be twenty years from now? Just check out Dorie today. No no no, don’t bother your head with pesky little discrepancies such as...
by marketing.bruceturkel | Aug 14, 2019 | Branding, Bruce Turkel
Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It’s where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that person....
