by Bruce Turkel | Sep 8, 2021 | All About Them, Branding, Is That All There Is?
Click HERE if you’d rather watch the video. According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether....
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...
by Bruce Turkel | May 25, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. According to Kerryn Higgs’ book, “Collision Course: Endless Growth on a Finite Planet”, the notion of humans as consumers first took shape before World War I, but became commonplace in America in the 1920s. For many,...
by Bruce Turkel | May 18, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with him...
by Bruce Turkel | Mar 23, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
If you went to business school I’ll bet you remember taking courses in various subjects — finance, marketing, accounting, HR. I assume that those subjects were broken down like that for a number of reasons: 1. It made it easier for instructors to organize their...
