by marketing.bruceturkel | May 1, 2019 | Bruce Turkel, Marketing & Advertising
Each time I use a restaurant bathroom I see a different version of this sign: “Please Wash Your Hands After You Go To The Bathroom.” Here’s something I don’t understand: why should you wait to wash your hands until after you go to the bathroom? Pardon me for getting...
by marketing.bruceturkel | Mar 20, 2019 | Building Brand Value
Last week I received an email from my friend Randy. Over time I’ve been helping Randy with his business: “Hey Bruce, I got a call from a potential client yesterday. He had been referred by someone I didn’t recognize. That person must have known of me thanks to my...
by marketing.bruceturkel | Mar 13, 2019 | Building Brand Value
Do you ever wonder where the writers for Saturday Night Live get ideas for their skits? How about where the comedians on the show get ideas for their characters? I think I know. While I’m writing this post, I’ve already spent an agonizing eight hours sitting in a city...
by Bruce Turkel | Dec 26, 2018 | Branding, Building Brand Value
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have this same experience: As you slow down on the exit ramp, you’ll see a man or woman in soiled clothes and filthy sneakers standing...
by Bruce Turkel | Dec 5, 2018 | Branding, Bruce Turkel
Seven brutal hours into the negotiation, the people facing each other in the law firm conference room are only $100,000 apart. The plaintiff’s attorneys had demanded three-quarters of a million dollars. The defense attorneys had insisted the case wasn’t worth a penny...
