by marketing.bruceturkel | Aug 14, 2019 | Branding, Bruce Turkel
Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It’s where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that person....
by marketing.bruceturkel | Jul 17, 2019 | Branding, Building Brand Value
Because I believe so strongly in making my brand All About Them, I sometimes have to remind myself to take a step back from pontificating about building brand value. Instead, I need to spend more time understanding the issues and concerns my clients and readers have...
by marketing.bruceturkel | Jun 12, 2019 | Building Brand Value
A friend and I spent some time talking about her business. The next day I received a lovely thank you note from her. “Thank you for your generosity yesterday Bruce – You really got my wheels spinning in creative ways. I can get some interesting URL options based...
by marketing.bruceturkel | May 1, 2019 | Bruce Turkel, Marketing & Advertising
Each time I use a restaurant bathroom I see a different version of this sign: “Please Wash Your Hands After You Go To The Bathroom.” Here’s something I don’t understand: why should you wait to wash your hands until after you go to the bathroom? Pardon me for getting...
by marketing.bruceturkel | Mar 20, 2019 | Building Brand Value
Last week I received an email from my friend Randy. Over time I’ve been helping Randy with his business: “Hey Bruce, I got a call from a potential client yesterday. He had been referred by someone I didn’t recognize. That person must have known of me thanks to my...
