by Bruce Turkel | Aug 2, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling YourselfBefore the Internet, selling yourself by saying how great you were was a terrific way to market your business. If you didn’t blow your horn, who would? And unless you had an enormous marketing budget and could afford a robust advertising campaign,...
by Bruce Turkel | Jul 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Believe In Your BrandI’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show and he’s...
by Bruce Turkel | May 21, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
One Word Brands. The Key to Donald Trump’s Success. Of the estimated $2 billion dollars in free media Donald Trump has received during the 2016 presidential campaign, lots of it has been dedicated to explaining his surprisingly successful rise as the GOP’s presumptive...
by Bruce Turkel | May 9, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Create A Name.When I was a kid I worked in one of my parents’ restaurants. We sold pizza and hotdogs and sodas and soft serve ice cream. On the weekends at the busier stores we were go go go from open to close, handing food across the counter and grabbing bills...
by Bruce Turkel | Apr 4, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand strategies for fun and profit. Hospitals can learn a lot from restaurants. Even though it’s a silly stretch to point out that the words hospital and hospitality share the same linguistic root, the parallels remain strong. In any service business, especially ones...
