by Bruce Turkel | Mar 24, 2008 | Uncategorized
By Jack Neff, Advertising Age Published: March 24, 2008 BATAVIA, Ohio — The massive bailout of Bear Stearns from the brink of bankruptcy could be the first of many financial rescues needed. Despite double-digit plunges, U.S. housing is still overpriced by...
by Bruce Turkel | Sep 21, 2007 | Uncategorized
VIA Lost Weekend The travel industry is fond of its buzz phrases, such as ‘Venice of the North or South, East and West to denote anywhere from Birmingham, England, to Wroclaw, Poland, or ‘adventure travel’, to describe everything from a one-man, one-armed expedition...
by Bruce Turkel | May 30, 2007 | Branding
The Geico cavemen have become popular enough they’ve become the subject of a show. NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing...
by Bruce Turkel | May 5, 2007 | Branding
VIA CNN Artist Christian Nold outfits volunteers with global positioning system devices and the sensors used in lie detector tests. Then, he sends his subjects out to wander their neighborhoods. When they return, Nold asks them to recount what they saw and felt when...
by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz’s memo to Starbucks’ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
