by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I...
by Bruce Turkel | Nov 8, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What should you write about the day before the presidential election?Here’s a weird bit of time travel: You’re probably reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next president is...
by Bruce Turkel | May 26, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
First a customer service confession: I forgot to pay a bill. Got no good excuse, just didn’t see it when I sat down to do my monthlies and it slipped my mind. Don’t judge, don’t hate, let’s just move on…I didn’t recognize the number on my cellphone but I answered it...
by Bruce Turkel | Mar 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
925<247365 2,400 years ago Socrates said, “ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ.” (For those few of you who don’t read Greek, Socrates’ statement translates to something like, “The unexamined life is not worth living.”) Thanks to the computer’s limitless ability...
by Bruce Turkel | Mar 3, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I just left a message for a highly successful buddy of mine. Or at least I tried reaching him. His receptionist was so busy, so stressed, and so rude that her best customer service was to tell me to “call back later.” Now as it happens, I will call back. And it won’t...
