by Bruce Turkel | Aug 29, 2018 | Branding, Bruce Turkel, Building Brand Value
I love old Porsches. I’m partial to air-cooled 911s but I find vintage 356s fascinating too. There are plenty of other cool old cars that always make me look twice, but nothing says “damn” better than a classic Porsche. I love music. Blues, rock, salsa, and classical...
by Bruce Turkel | Aug 22, 2018 | Bruce Turkel
Jogging on the boardwalk in Venice Beach was hot and sweaty work. When I was done I looked around for some cold water. Before long I passed an old-fashioned newsstand and saw a big refrigerated case inside. A little bell announced me as I opened the door to the shop....
by Bruce Turkel | Aug 8, 2018 | All About Them, Bruce Turkel
5:30 in the morning used to be a good time to jog. Even during the Miami summer, it’s relatively cool that early in the morning because the sun hasn’t yet climbed into the sky. It’s also early enough that the time eaten up by a long run and shower doesn’t intrude on a...
by Bruce Turkel | Aug 1, 2018 | All About Them
It’s not the most attractive image, I know. But I got up from the table with something stuck in my teeth. I walked through the dining room to the front counter, looking for the little cup filled with toothpicks. I circled the front desk and reception area a few times...
by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
