by Bruce Turkel | Mar 7, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Turning liabilities into assets. I’ve talked about it many times right here. Every four years we get the opportunity to watch the most important branding contest anywhere. And if we can just pry off our partisan hats for a little while we can really learn from the...
by Bruce Turkel | Feb 15, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Deadpool, the new movie staring Ryan Reynolds as the potty-mouthed superhero, has broken box office records with $135 million in ticket sales after only three days in theaters. The movie was expected to earn only $80 million over the Valentine’s Day weekend but is now...
by Bruce Turkel | Feb 2, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
It is said that if the only tool you have is a hammer, every solution looks like a nail. That suggests that as a branding guy I would look to answer questions and solve problems through a prism of branding and marketing know-how. If we can take our partisan hats off...
by Bruce Turkel | Dec 8, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common? The power of WE.Painter to the people Bob Ross died in 1995 but his legacy and his business is bigger than ever. “The majority of people who watch Bob have no interest in painting,” the woman who...
by Bruce Turkel | Oct 6, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
From the September 2015 issue of Men’s Journal: “In a new Danish study, recreational runners who ran 10 miles per hour versus a slow jog of five miles per hour put 80 percent less stress on their knees. ‘Although running faster increases the load on your knee with...
