by Bruce Turkel | Apr 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. The one-hour time-certain meeting was brought to order precisely at 10:00 AM. It's almost 11:45 and we're only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people are leaning forward...
by Bruce Turkel | Dec 8, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
For the past 700-something newsletters we've shared, I have tried to focus on who your customer is. Today I'd like to talk about something even more important — who your customer isn't. In David Mamet's Glengarry Glen Ross, people who are not your clients are...
by marketing.bruceturkel | Sep 25, 2019 | Branding
The one hour, time-certain meeting convened at 10:00 AM. It's 11:45 and we're only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people fill the folding chairs around the walls. A DOT engineer is making his...
by Bruce Turkel | Jan 23, 2019 | Marketing & Advertising, Uncategorized
If you've consumed any popular culture at all, you've probably seen some of the brouhaha Gillette's new ad calling out Toxic Masculinity. The commercial appealed to men to ‘be better,' over scenes of boys wrestling at a BBQ, men lewdly whistling and jeering at women,...
by Bruce Turkel | Sep 28, 2017 | Uncategorized
My wife and I have a house on No Name Key in the Florida Keys. We live in a very small neighborhood of about eight houses, surrounded by acres of state and federal wildlife preserve land. No Name Key is at MM 32, directly east of Big Pine Key. You might recognize that...
