by Bruce Turkel | Aug 1, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Setting Boundaries. Bill told me his New Year’s resolution was to take Fridays off. But then he told me that he woke up early on Friday morning three weeks ago and went into the office. Somewhere on the drive over, it dawned on him...
by Bruce Turkel | Feb 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. The Power of ChatGPT. According to the book The Printing Revolution in Early Modern Europe, back in the 1440s, “…the first craftsmen to introduce printing in Italy (and in France and Spain) came from Germany. These pioneers were followed by...
by Bruce Turkel | Feb 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom...
by Bruce Turkel | Feb 2, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It is said that if the only tool you have is a hammer, every solution looks like a nail. That suggests that as a branding guy I would look to answer questions and solve problems through a prism of branding and marketing know-how. If we can take our partisan hats off...
by Bruce Turkel | Nov 24, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This is a rant on the presentation of creativity and how it’s received by people who are not in the business of looking at new ideas. If you resemble any of these remarks—and you’ve sat with me lately—I’m sorry. It’s not you. It’s me. I...
