by Bruce Turkel | Oct 31, 2018 | All About Them, Bruce Turkel
This morning I read Who Will Lead? It’s one of my favorite blogs, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he’d made. Examining his feelings, John wrote, “…it has been a difficult journey to this...
by Bruce Turkel | Jul 10, 2018 | All About Them, Bruce Turkel, Keynote speaking, Marketing & Advertising
This morning I read one of my favorite blogs, Who Will Lead, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he had been on. Examining his feelings, John wrote, “…it has been a difficult journey to this...
by Bruce Turkel | May 15, 2018 | Branding, Building Brand Value
For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.” As the company explains in their code of conduct,...
by Bruce Turkel | Apr 25, 2018 | Branding, Marketing & Advertising
Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written and...
by Bruce Turkel | Jan 17, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Each Monday morning I look forward to reading my friend and mastermind partner Alan Weiss’ blog posts. This week Alan wrote: “We live in an age of micro-aggressions and polarization… If you voted for the ‘other’ party, you don’t merely have a differing opinion, you’re...
