by Bruce Turkel | Mar 10, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Hidden Force Behind Business Success Why small wins, forward motion, and psychological momentum often determine which businesses break through and which ones stall. Click HERE to watch: The Hidden Force Behind Business Success Reading Time: 4 minutes I’ve studied...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...
by Bruce Turkel | Mar 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How you do anything means everything. Most business books could be simply described as thick bumper stickers. Why? Because despite their pages and pages of examples and illustrations, many of them can be reduced to one single thought. And that thought can be the...
by Bruce Turkel | Apr 5, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A recent story on public radio talked about the logistics of pursuing smugglers of coveted black rhino horns. The officer interviewed made the point that the discoveries made in this case also helped uncover smugglers of guns, drugs, and even human traffickers. His...
by Bruce Turkel | Jan 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
At first glance, cooking and baking seem to be different sides of the same coin. They both require various edible ingredients. They both require skill and knowledge. They both call for cutting, chopping, mixing, and stirring. And they both can create good things to...
