by Bruce Turkel | Mar 30, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Sales Lesson Everyone Hates. And Needs. Why sales value beats price and how focusing on outcomes transforms pricing, positioning, and results in business. Click HERE to watch: The Sales Lesson Everyone Hates. And Needs. Last week I wrote about the difference...
by Bruce Turkel | Mar 24, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
In Business, Worth Is Assigned. Value Is Created. Why understanding the difference changes pricing, positioning, and results Click HERE to watch: In Business, Worth Is Assigned. Value Is Created. Why understanding the difference changes pricing, positioning, and...
by Bruce Turkel | Mar 18, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Advantage Most Businesses Forget Until Times Get Tough What Forty Years of Marriage Taught Me About Business Value. Click HERE to watch: Note: Here’s an anniversary present for you! Scan either QR Code (Apple Music or Spotify) for a songlist of the...
by Bruce Turkel | Mar 10, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Hidden Force Behind Business Success Why small wins, forward motion, and psychological momentum often determine which businesses break through and which ones stall. Click HERE to watch: The Hidden Force Behind Business Success Reading Time: 4 minutes I’ve studied...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...
