by Bruce Turkel | Apr 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Cribbing from Barack Obama’s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates behind,...
by Bruce Turkel | Mar 24, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last weekend Gloria and I were in the right place at the right time when we went up to Washington DC to celebrate our 29th wedding anniversary. Our daughter came down on her spring break and our son had just moved to Washington to find a job in the political arena so...
by Bruce Turkel | Dec 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In hindsight it wasn’t such a good idea. I had already tossed my blue box of fishing hooks and lures down into the boat next to my rods. Instead of climbing down the ladder after them, I had the bright idea to jump the three feet from the pier to the floating dock...
by Bruce Turkel | Dec 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I finally finished writing my next book. As much as I enjoy writing the books, the thing I don’t like to do is write the proposals for the agent and publisher. Even though I know how important proposals are to the process, it seems silly to me to spend time writing an...
by Bruce Turkel | Nov 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Competency Is Table Stakes.Many people complain about the various forces keeping them from success. But it’s becoming more and more clear that the things that hold us back from success are not external factors but our own fears, insecurities, and concerns. As Pogo the...