by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | Jun 20, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What is Web 3? Tell me the truth… did you realize we’re up to Web 3.0 already? If your honest answer is “Huh?” don’t feel bad; I’m not really sure when that happened either. As I understand it, Web 1.0 started way back in the dark ages when...
by Bruce Turkel | Apr 16, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Conmen, salesmen, and holy men. My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business issues. I’ve excerpted some of his predictions for you here: “The global economy is more...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Jul 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Getting on Google Page One Have you ever wondered how to get on Google page one? Let me tell you how we did it. One rainy Florida afternoon, a gentleman I didn’t know walked into our office; the visitor had been referred by someone I had a...
