by Bruce Turkel | Jul 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Getting on Google Page One Have you ever wondered how to get on Google page one? Let me tell you how we did it. One rainy Florida afternoon, a gentleman I didn’t know walked into our office; the visitor had been referred by someone I had a...
by Bruce Turkel | Jan 11, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. “What’s the smartest business in the world?” How’s THAT for a catchy headline? Admit it, you opened this blog post simply to find out the answer to the question… What IS the smartest business in the world anyway? If I were a typical...
by Bruce Turkel | Jun 15, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What have you heard about Milli Vanilli singer John Davis dying after a struggle with COVID? How about the United States Postal Service apps that provide direct links to sex traffickers? Or maybe you read about the change to...
by Bruce Turkel | May 25, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. According to Kerryn Higgs’ book, “Collision Course: Endless Growth on a Finite Planet”, the notion of humans as consumers first took shape before World War I, but became commonplace in America in the 1920s. For many,...
by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to...
