by Bruce Turkel | Aug 25, 2014 | Bruce Turkel, Keynote speaking, Marketing & Advertising
The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to...
by Bruce Turkel | Aug 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you’d be handed across the counter. Even...
by Bruce Turkel | Mar 2, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as...
by Bruce Turkel | Dec 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few weeks ago my wife and I were enjoying a quick vacation in the mountains of North Carolina. We needed a few things to feather our nest so we ducked into the local Walmart. While Gloria was searching for the Cuban coffee and other things she can’t live without, I...
by Bruce Turkel | Aug 6, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We all believe that one thing causes another. Newton’s third law of motion states: “For every action, there is an equal and opposite reaction.” The Byrds sang Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For every thing, (turn turn turn)...
