by Bruce Turkel | Jun 17, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
It’s time to be honest with yourself. You know all the things you’ve been meaning to do but just didn’t have the time? Organize your closets maybe, weed the garden or write that book you’ve always been meaning to write? Here’s a newsflash – if you haven’t started...
by Bruce Turkel | Jun 1, 2020 | All About Them, Branding
The Responsibility of Privilege. When I go for a jog early in the morning and a police car slows down behind me, I assume they are either being courteous or looking out for my safety. That’s white privilege. When I check into a hotel in a strange city, I never worry...
by Bruce Turkel | May 20, 2020 | All About Them, Branding, Building Brand Value
When my kids were little and we’d go on road trips, sooner or later the whining would begin. “Are we there yet?” “I’m hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn’t get them to stop. Until one day we hit on an alternative...
by Bruce Turkel | May 14, 2020 | Building Brand Value
My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t...
by Bruce Turkel | May 6, 2020 | All About Them, Building Brand Value
Coronavirus and the Tyranny of Seamlessness. Ironically enough, one of the most important aspects to shooting good video is the audio. I’ve learned that viewers will put up with fuzzy shots or shaky images, but if the sound is bad or hard to hear, they’ll sign off...
