by Bruce Turkel | Aug 23, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you get a Bestseller? How do you get to Carnegie Hall? Practice, man, practice. How do you get a bestseller? Sell a lot of books. I want to remind you that my newest book — All About Them — is available for preorder. If you order right now you will get great...
by Bruce Turkel | Aug 16, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bestseller. How-To Guide.I asked a good buddy who’s got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes. “Most of all,” he said dramatically, “write a better book.” “Sure...
by Bruce Turkel | Aug 2, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling YourselfBefore the Internet, selling yourself by saying how great you were was a terrific way to market your business. If you didn’t blow your horn, who would? And unless you had an enormous marketing budget and could afford a robust advertising campaign,...
by Bruce Turkel | Jul 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Shorting Stocks Let me be crystal clear: I’m not a money manager. I’m not a particularly astute investor. And even I wouldn’t follow my own advice. In fact, my go-to-line for advice has always been to try shorting stocks I buy. So you’ve been warned. But today I think...
by Bruce Turkel | Jun 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unintended Consequences. In my neighborhood — and probably yours too — there are new signs springing up everywhere. They feature a man bending over behind a dog under these words: “Pet waste transmits disease. Bag waste and clean up after your dog.” Apparently there’s...
