Is God In The Details?

Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How about...

How to damage your brand – the Toyota way

Toyota did irreparable harm to their brand because they violated the pact they made with their consumer based on their core competency – durability. If Hyundai’s and Kia’s are cheaper, we don’t mind. If your Toyota is passed by a BMW or a Mazda, that’s...