by Bruce Turkel | Feb 2, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It is said that if the only tool you have is a hammer, every solution looks like a nail. That suggests that as a branding guy I would look to answer questions and solve problems through a prism of branding and marketing know-how. If we can take our partisan hats off...
by Bruce Turkel | Dec 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren’t. Disintermediation is eliminating markets, making certain...
by Bruce Turkel | Dec 8, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common? The power of WE.Painter to the people Bob Ross died in 1995 but his legacy and his business is bigger than ever. “The majority of people who watch Bob have no interest in painting,” the woman who...
by Bruce Turkel | Sep 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’ve stayed in a lot of Marriott hotels lately. Plenty of the conferences I attend and speak at are organized at Marriott properties and I’m a member of the Marriott affinity program so the collected room nights earn me free breakfasts and occasional...
by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...