The Real Value of Tourism

I spend a lot of time working in the tourism industry so I think about it a lot. But for the past couple weeks my wife and I have been traveling throughout northern Spain and I’ve been living tourism as well. Because travel is such a normal part of our everyday lives,...

How To Become A Celebrity

What does Kim Kardashian have that you and I ain’t got? Before you hit me with a snide, “go look in the mirror, Brucie boy,” I’ll sweeten the pot. What’s Donny Deutsch got? How about Thomas Friedman? Piers Morgan? Paris Hilton? What do they have that we don’t? Are...

Reaching Today’s Gay Consumer.

For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...

The Internet Giveth and The Internet Taketh Away.

A few weeks ago my mom recommended that my wife and I go to a restaurant she likes. She even gave us a voucher for the restaurant that she had purchased on Dealtificate, a couponing site similar in function to Groupon and others. She’d paid 20 dollars for $40 of food....

The Instant On Generation

I was a kid back in the dark ages of transistor radios. If a friend told me about a cool new song, I’d tune in to WQAM and wait until they played what I was waiting for. Usually it would take an hour or more if the song was hot. While I waited I’d get my cassette...
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