by Bruce Turkel | Aug 17, 2021 | Is That All There Is?, Leadership
The afternoon of June 27, 2018 marked the start of a new adventure for me. That's when I first sat down at a blank screen and started writing the book that would ultimately change my life. I had had lunch with an old friend that morning. Our conversation inspired me...
by Bruce Turkel | Aug 18, 2020 | Branding, Is That All There Is?, Marketing & Advertising
There are at least 301 words with 11 or fewer letters in the English language that contain the word SHIP. How do I know? I went to www.WordFind.com, typed in S H I P, and added up the results. Sure, you can probably come up with another one or two – I'm not suggesting...
by Bruce Turkel | May 20, 2020 | All About Them, Branding, Building Brand Value
When my kids were little and we'd go on road trips, sooner or later the whining would begin. “Are we there yet?” “I'm hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn't get them to stop. Until one day we hit on an alternative...
by Bruce Turkel | Apr 6, 2020 | All About Them, Branding
Healing the Coronavirus' Effect on Small Business 25 or so years ago, a prestigious design magazine held a competition; They asked famous graphic designers to create a poster about themselves. Needless to say, most of the winning responses were beautifully designed...
by Bruce Turkel | Mar 24, 2020 | Branding
Chances are you've seen these next couple paragraphs. In fact, I'll bet you've seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to: “Our top priority...
