by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
by Bruce Turkel | Sep 13, 2010 | Uncategorized
We were just finishing up our run the other day and my friend, educational consultant David Altshuler, was talking about his son Ellory’s cross-country team. David said he likes cross-country because it’s a sport where you can really prove what you’re capable of...
by Bruce Turkel | May 27, 2009 | Uncategorized
Via: Owen Frager With Facebook, LinkedIn and Twitter becoming your defacto resume, and shaping the image how most will perceive you, our friend Jay Berkowitz shares a great read from the Brand Building Blog. To make it simple, branding yourself is about letting...
