by Bruce Turkel | May 9, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Graceful Degradation. The late comedian Mitch Hedberg joked about how an escalator cannot break; it simply becomes stairs. In engineering, this evolution is called graceful degradation. Web developers constantly strive to create better,...
by Bruce Turkel | May 1, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Innovation. Are you curious about innovation? Go to Amazon and count the number of books with “Think outside the box” in the title. If you have more patience than me, perhaps you’ll make it past the first three pages and at least 26 titles....
by Bruce Turkel | Apr 24, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Sales
Shameless Selling. I had to go all the way to Croatia to learn about Shameless Selling. On a small pedestrian passageway high up in Dubrovnik’s Old Town, Frano Banić (pronounced “Ban-ich”) runs his family’s small restaurant. Frano’s responsibilities include...
by Bruce Turkel | Apr 16, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Conmen, salesmen, and holy men. My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business issues. I’ve excerpted some of his predictions for you here: “The global economy is more...
by Bruce Turkel | Apr 4, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Something you’ve never done before. Let’s talk about doing something you’ve never done before. For me, April has been the month for that. A few blogs ago, I wrote about what I discovered on my sailing trip through the Florida Keys. When I...
