by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
by Bruce Turkel | Jul 11, 2018 | Bruce Turkel, Keynote speaking
I usually write posts about things I see happening and the resulting brand implications. But today’s post is different – it’s all about simple, no-brainer ideas that I didn’t have enough brains to think of myself.Blog Post Dating Blog posts live on the Internet...
by Bruce Turkel | Jul 10, 2018 | Bruce Turkel
First, let me share a guilty admission. Your network has been very very good to me. The 400 plus appearances I’ve made on Fox News and Fox Business have helped me generate lots of keynote speaking opportunities and helped me sell a bunch of books. My TV appearances...
by Bruce Turkel | Jun 11, 2018 | Leadership, Marketing & Advertising
Lots of people have trouble writing.I guess that’s why folks often ask me how I’m able to write books and blog posts. Apparently, they think there’s some undisclosed magic, some professional insight, that’ll unlock access to their inner author. If you’ve tried to blog...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
