by Bruce Turkel | Oct 12, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...
by Bruce Turkel | May 26, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
When I was a kid growing up on Miami Beach, the public service announcements we saw regularly were about the evils of littering and the dangers of silos and rock pits. Because of the constant brainwashing I received, I am a virulent anti-litterer. So much so that when...