by Bruce Turkel | Nov 23, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The other day someone asked my brilliant friend John DeMarchi what he thought would happen in the NFL scandal. “Which NFL scandal?” DeMarchi asked, “the bullying scandal, the suicide scandal, the racial slur team name scandal, the concussion conundrum scandal or the...
by Bruce Turkel | Jan 3, 2012 | Uncategorized
For years there’s been an ongoing debate regarding the veracity of research in the advertising world. On one side of the argument are the research proponents who believe that consumer attitudes and purchasing preferences can be accurately determined through...
by Bruce Turkel | Dec 12, 2011 | Uncategorized
My daughter sent her college applications out a couple of months ago and is waiting for her acceptance letters to arrive in the mail. So far she’s received two green lights and no turndowns so I’m proud to report she’s two for two. She wrote her college application...
by Bruce Turkel | May 31, 2011 | Uncategorized
During the last days of 2010 Barack Obama changed Federal tax law. In a stunning political role reversal, Republicans supported the President’s package while Democrats opposed it. You might remember that the President’s deal included a renewal of expiring jobless...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
